Some Print Ads

The following are a number of ads created for a specific campaign.   All artwork is mine.  The ads were only created after a careful market analysis, and require somewhat of an explanation of that analysis to be understood.

Within the commercial pump industry, many leading companies of late have merged with other large companies, or/and gone out of business.  Those that have merged with other companies often become sluggish on customer services.  Further, in creating much larger corporations, any personal touch the companies once possessed for the most part no longer exists.  Since American Turbine continues to operate under the same management and ownership, we sought to take advantage of the turmoil in the pump industry with this campaign.

It should be noted that this was an image creation campaign. It was very successful, providing hundreds of commercial leads to dealers, OEMs and end users.

This is certainly not all of the print ads I have done, nor all of the print ads for this campaign.

Yell - A full page magazine ad run in a number of trade journals, this ad points out the difficulties with untimely deliveries.

Clown - Another full page magazine ad, this one generally makes fun of the juggling act many large corporate mergers create.

Pumps - An technical illustration of  pumps used in yet another full page magazine ad.

Turtle - The front side of a mailer used to portray the increasing delivery times of merged pump companies.

Doggy - Mailer art designed to convey the impersonal nature of large, merged companies.

Wolf - The salesman may be the same, but the company is not.  Another mailer.

Melt - A  institutional mailer reflecting a positive image.

For more information, please e-mail me jimdunn@interoz.com, or call (800) 598-4747